In the health sector, the relationship between public administrations and interest groups has become essential, because when we talk about health, we are not only talking about the service but also about the physical, social and mental well-being of citizens, the sustainability of the public system and the growth and development of companies and organisations that look after the health of citizens. For all these reasons, it is becoming increasingly essential to develop a fluid, close and transparent dialogue between public and private interests, hence the growing importance of the role of institutional relations professionals in the health sector as a way of guaranteeing social and business participation in public policies.
In Spain, in the health field, there is a complex network of relations between different agents, such as the Government, Autonomous Communities, municipalities, citizens, service providers, etc. Among them, there are different levels of interaction in which it is necessary to align common interests with the participation of all stakeholders. However, on most occasions these common interests are diluted by the lack of a direct, effective and transparent dialogue.
Hence the creation of APRI Salud, a group of professionals in institutional relations whose objective is to strengthen the ties between public and private interests in the field of health, understanding health as everything that affects the state of well-being or the balance of the citizen (food, consumption, nutrition, social policies, health, sport, research, etc.).
At the same time, it aims to be a meeting point with the Public Administration to make the most of all the capacities that exist between the public and private sector, in order to achieve the common good.
What is the aim of APRI Salud?
Creating a discussion forum that allows to join experiences between the institutional and the socio-health fields, adopting a general, independent and transparent vision, endorsed by a group of institutional relations professionals with experience in the social and health fields that will guide and nurture it, and thus continue to advance towards the professionalization of the sector so that the role of future and present professionals is not distorted, and then they become a close, transparent and reliable channel for political participation.
Who are the members?
APRI Salud was created as an initiative of a group of institutional relations and public affairs professionals whose objective is to highlight the value of public affairs professionals in the health sector. In this way, any APRI member who voluntarily wishes to join and whose main activity is lobbying, interest representation, public affairs or institutional relations in the health sector can join the Committee. To date, the group is composed of:
- Adriana Bonezzi – Coordinator of the Working Group and External Affairs Manager at BAT
- Pedro Alsina – Public Affair Lead at Sanofi Pasteur España
- Paloma Beltran – Market Access & Public Affairs Director Southern Europe at Boston Scientific Group
- Pedro María Claver – Communication Director at Consejo General de Colegios Oficiales de Farmacéuticos.
- Carmen Peña – Former President of Consejo General de Farmacéuticos
- Alfredo Saceda – Account Director at Ketchum Public Affairs (Omnicom)
- Guillermo Segura – Public Affairs Consultant at FTI Consulting.
- Irene Tato – Member of the health field at the International Institute of Corporate Diplomacy (IIDC)
- Ana Lázaro – Institutional Relations & Market Access Manager en BD
- Verónica Somodevilla – Institutional Relations Manager at Italfarmaco
- Paloma Barja – Senior Partner / Senior Executive Consultant Know-Health Consulting
- Antonio Ciardo – Vice-president at Organización Colegial de Osteópatas of Spain (OCOE)
- Rita Gasalla – CEO and member of GALÖW Arquitectura Saludable e Interiorismo
- Juan Fran Cuello de Oro – Manager and expert in Health Innovation
- Isabel Aizpun – Director GlobalNewsComunicación&Influencia
- Óscar Mendez – Director of Institutional Relations of Moore
- Ruth Pavón – CEO Levin
- Juan Francisco Iniesta – Director of Business Development, Health and Government Affairs of the LaBE Group.
- Irene Matías – Manager of APRI
Fields of action
In order to achieve the objectives of APRI SALUD, its members will implement different activities in three main areas: dissemination, training and political interaction.
Dissemination – as the main agent in our sector, they conduct a dissemination activity about what surrounds the public affairs professional in the health field by answering the following questions: what is the role of the public affairs professional in the health sector? what knowledge should he or she have? what value does he or she bring to the organisation? how can his or her activity be measured? what results are required? etc.
Training – they also promote several mechanisms for training their partners in the health field with courses and the development of success stories that can serve to share experiences and enrich the activity.
Political Interaction – As experts in the activity of public affairs in health, APRI SALUD will interact with institutional stakeholders, drawing up alliances and collaborations that will allow a positive return to the activity itself.